So the groundhog says there will be six more weeks of winter. But, six more weeks of winter may mean something entirely different to someone in Waterville, Maine than it does to a guy in San Diego.
And that’s the lesson on this first Monday of February.
A predictive model is not “one size fits all.” You have to understand your audience.
To the person in Maine who has been buried under five feet of snow since November, winter won’t be anywhere near over in six weeks. In San Diego, it will probably be just another 74 degree day accented by a nice soft breeze.
Beware of marketing using broad assumptions. Segmenting your customers and prospects into specific categories and then applying that understanding to your marketing efforts will boost marketing ROI.
And, today’s economic reality mandates that companies get maximum return out of every marketing dollar.
Now’s the time to market aggressively with a intelligence-driven campaigns that resonate appropriately with the target.
Remember, you have to power to create your own marketing forecast!
Tags: Boost Marketing ROI, Groundhog Day, Intelligence-Driven marketing, Marketing ROI, San Diego, Waterville Maine