This entitled video, “Ball Girl“, is an excellent example of viral marketing. By sharing it in this post I am a participant in the intended process.

I was sent this by someone earlier today. I then sent it to ten friends and colleagues. Someone I forwarded it to sent me back the reply he received with a news story embedded about the video being a staged event.

The news story revealed it is a viral video from Gatorade. Look closely at the end of the video for the product. So far there have been about 350,000 page views on YouTube.

Because I am stickler for marketing ROI, I am now searching for information about its performance against anticipated impact.