I just read a very informative article on Internet Retailer’s IR NewsLink regarding a demonstrated return from social marketing. It’s not the percentages of buyers that impressed me, but rather the strategy used to engage customers in an interactive experience resulting in actual sales. Here’s the article in full. Read the rest of this entry »
Archives
Categories
-
Recent Posts
Blogroll
It’s all about ROI
Add new tag Boost Marketing ROI boost your marketing roi Brand brand promise CPC customer Customer advocates Customer Data Customer Engagement customer loyalty customer profile Customers data data-driven marketing Digital Dialogue direct mail Google Green Consumer Increase Marketing ROI incremental revenue incremental revenues Intelligence-Driven marketing Internet Retailer lead conversion Lead Generation Lead Nurturing lead reengagement leads lift Marketing Marketing ROI Market Share metrics Obama Prospects response results Return On Investment Return On Marketing Investment ROI Seth Godin test offers Twitter Word of Mouth