My guess is that by the time the November Presidential election is over we will have an excellent case study of the true power of an integrated on-line marketing strategy. Both Senators Obama and McCain are creating a digital dialogue with their supporters. (more…)
Posts Tagged ‘Return On Marketing Investment’
Can We Learn From Obama’s and McCain’s On-Line Strategies?
Tuesday, July 1st, 2008Can Going Green Increase Marketing ROI?
Wednesday, June 25th, 2008Have you noticed how many people are adding a “green reminder” to their e-mails? Here’s an example of one I receive regularly: Before printing, think ENVIRONMENTAL responsibility. While I don’t print many e-mails, it always gets my attention when I see the reminder in their signature block.
I see plenty of companies that are “green aware” in their marketing efforts. The question is whether it resonates with their target. (more…)
