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Can We Learn From Obama’s and McCain’s On-Line Strategies?

By Craig Barnes on Tuesday, July 1st, 2008 | No Comments

My guess is that by the time the November Presidential election is over we will have an excellent case study of the true power of an integrated on-line marketing strategy. Both Senators Obama and McCain are creating a digital dialogue with their supporters. Read the rest of this entry »

Can Going Green Increase Marketing ROI?

By Craig Barnes on Wednesday, June 25th, 2008 | No Comments

Have you noticed how many people are adding a “green reminder” to their e-mails? Here’s an example of one I receive regularly: Before printing, think ENVIRONMENTAL responsibility. While I don’t print many e-mails, it always gets my attention when I see the reminder in their signature block.

I see plenty of companies that are “green aware” in their marketing efforts. The question is whether it resonates with their target. Read the rest of this entry »

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