By
Craig Barnes on Wednesday, April 29th, 2009 |
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What is the last thing you said in an ad … an email … a conversation with your prospects that actually got them excited about your business or service? If you can’t remember, it’s time to get to work.
Which of these do you think a prospect is more likely to respond to:
1. Our Services Can Save You Money.
2. Every New Customer Saves At Least 35% When They Use Our Service
Obvious, isn’t it?
Think about it … If you’re spending money to generate business, the surest way to boost your marketing ROI is to make certain that what you say, and how you say it is compelling and offers the prospect every reason to make you their preferred choice. It does not matter if you’re selling software, solutions to combat eye wrinkles, engineering services … the same applies.
I know it sounds simple, but simple is often overlooked.
By
Craig Barnes on Tuesday, October 21st, 2008 |
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When I boarded a flight late last week the last thing I thought I would do upon arrival was get a flu shot. But that’s what happened. As I walked down the concourse on the way to baggage claim there was a large banner that read, “Flu Shots.”
I missed an opportunity earlier in the week to get the shot, so the timing and accessibility was ideal. It caused me to think that this was an excellent example of engaging the target on their terms. How many times do we need to be reminded that our marketing ROI will increase if we take the time to think creatively and provide opportunity for prospects and customers to interact with our brand outside of traditional settings.
The “surprise” element is important. Where’s the last place you would expect to get a flu shot? Think about how you could surprise your targets and have them encounter your brand where they least expect it.
