It’s no secret that marketing as we knew it is no longer. Traditional strategies, ideas and formulas have an increasingly marginal role. One-to-one communication and peer sharing is transforming the success equation.

I came across an interesting video from Brian Fetherstonhaugh, Chairman & Global CEO of OgilvyOne Worldwide. He makes the point that the pillars of marketing since the 60’s: Product, Place, Price and Promotion are being replaced. Instead of the four “P’s, he sees them as the four “E’s”

Before you watch the video, write down what you think are the four “E’s” and compare answers.