My guess is that by the time the November Presidential election is over we will have an excellent case study of the true power of an integrated on-line marketing strategy. Both Senators Obama and McCain are creating a digital dialogue with their supporters. (more…)
Posts Tagged ‘metrics’
Can We Learn From Obama’s and McCain’s On-Line Strategies?
Tuesday, July 1st, 2008Afraid to Establish Metrics and Measure Results?
Tuesday, June 17th, 2008Do you remember the scene in “Blazing Saddles” where Mel Brooks’ character says, “we’ve got to protect our phony-baloney jobs gentlemen”? If you know someone who is hesitant to establish metrics for their marketing initiatives and then measure the results, they could be viewed similar to that character.
