Most companies are sitting on a gold mine. It’s their operational/transactional data. And yet most have not taken the steps necessary to leverage it to their benefit.
We recently completed a project for a customer that uncovered $110 Million in annual incremental revenue opportunity because we were able to convert their operational data into a 360 view of their customer base. By appending other data to their transactional data we developed a complete customer profile and predictive models of others who would be most likely to respond to their product offerings.