A recent study through the Pew Internet & American Life Project revealed that six out of 10 adults viewing video online prefer that those videos are produced professionally . If you are thinking about using online video to bolster your marketing efforts, this is something you’ll want to consider to ensure that you maximize your return on investment.
57% of online adults use the internet to watch or download video, according to the study. And of those, 19% report doing so daily. There is no doubt that marketers see this as a viable component of a multi-channel marketing platform.
eMarketer reports that 80% of all internet users will watch at least one video in 2008. If you’re counting, that’s 52% of all Americans, or 154 million people.
News-centered content is the most watched. Think about how you can leverage that preference to benefit your business-to-business efforts. Both customers and prospects are actively seeking reliable content sources. If you can become one of them, offering professionally produced online video that delivers timely information about your industry, products and services, your relevance to your targets is increased.
Are you ready for your close-up?