Posts Tagged ‘Internet Retailer’

Customer Service As A Profit Center.

Friday, August 8th, 2008

I have a peer group colleague who is the president of a dental insurance company. Over the last five years his company has experienced triple-digit growth. He attributes their success in large part to the high level of customer/member service they deliver to their participating dentists and insured individuals. He and his team developed a (more…)

Real Example of Social Media ROI.

Wednesday, July 23rd, 2008

I just read a very informative article on Internet Retailer’s IR NewsLink regarding a demonstrated return from social marketing. It’s not the percentages of buyers that impressed me, but rather the strategy used to engage customers in an interactive experience resulting in actual sales. Here’s the article in full. (more…)