In our November E-newsletter, The Reel, we talked about using Linkedin to help build market share for your business. I came across an article in The 60 Second Marketer that provides five specific tips you can use to grow your business through Linkedin. No matter how small or large your company may be, this is powerful tool that will contribute to increased marketing ROI.

Here are the five steps the article’s author Linda Lindsey suggests that you follow:

1. Be the Face of Your Brand.
2. Think of Linkedin as a part of your Loyalty Marketing Strategy.
3. Use Offline Marketing Tactics to Drive Your Customers and Prospects to Join Your Linkedin Group.
4. Advertise on Linkedin.
5. Get Connected to Linkedin.

The importance of using social media marketing to build business is increasing almost daily. It has become an important channel in the marketing platform. B-2-B tools like Linkedin can benefit your efforts. You just have to take the time to leverage their power.

If you’re looking for additional information about social media marketing, I suggest your read my friend Shailesh Ghimire’s blog, Social Media Wiz. He talks about the business of social media and offers great insights that I find very beneficial.

I think the one positive outcome of our current economic crisis is that it’s forcing everyone to find new ways to increase marketing ROI with less dollars. Channels like Linkedin provide a benefit for today and tomorrow.