As marketers work to increase their overall ROI, they are faced with a huge challenge … staying fluent in the ever expanding number of ways they can connect with their audiences. I liken it to drinking out of a fire hose.

One of the ways marketers are improving their online ROI efforts is through behavioral targeting. Here’s a great video from The 60 Second Marketer that I use with clients to help them grasp more quickly what we are proposing to them. Enjoy.