In an earlier post we talked about how the “green” movement is impacting marketing efforts. Here is a short video about the anticipated market size of “green” consumers, what they respond to and how companies need to approach these targets.
Posts Tagged ‘Green Consumer’
The Effects of Green Marketing: How Consumer Trends Drive Profits
Wednesday, July 2nd, 2008Can Going Green Increase Marketing ROI?
Wednesday, June 25th, 2008Have you noticed how many people are adding a “green reminder” to their e-mails? Here’s an example of one I receive regularly: Before printing, think ENVIRONMENTAL responsibility. While I don’t print many e-mails, it always gets my attention when I see the reminder in their signature block.
I see plenty of companies that are “green aware” in their marketing efforts. The question is whether it resonates with their target. (more…)
