When I boarded a flight late last week the last thing I thought I would do upon arrival was get a flu shot. But that’s what happened. As I walked down the concourse on the way to baggage claim there was a large banner that read, “Flu Shots.”
I missed an opportunity earlier in the week to get the shot, so the timing and accessibility was ideal. It caused me to think that this was an excellent example of engaging the target on their terms. How many times do we need to be reminded that our marketing ROI will increase if we take the time to think creatively and provide opportunity for prospects and customers to interact with our brand outside of traditional settings.
The “surprise” element is important. Where’s the last place you would expect to get a flu shot? Think about how you could surprise your targets and have them encounter your brand where they least expect it.