Posts Tagged ‘Digital Dialogue’

Stuff Your Business Stocking With Marketing ROI in 2009.

Wednesday, December 17th, 2008

Can you boost your marketing ROI in 2009? Sure you can. Here’s nine ideas you can put into motion today.

1. If you are like most, the 80/20 rule applies in your business. Segment you customer data and identify those producing the most revenue. Send them a personal note thanking them for their loyalty.

2. Stop marketing to the dead leads on your list. Replace them with leads that better match your best customer profile.

3. Don’t have a best customer profile? Mine your data and develop one.

4. Demand that every marketing dollar spent in 2009 will be measured.

5. Provide information to your prospects and customers that will help them impact their business.

6. Create a digital dialogue with your customers. Notice I said “dialogue.” Ask for feedback.

7. Find ways to add value to the product or service that you market.

8. Actively reengage warm leads.

9. Smile when you talk. Even if you’re on the phone. It works.

There’s no reason to believe that 2009 is going to be any easier than 2008. And, this makes it a perfect time to dedicate yourself and your team to doing everything you can to ensure dollars are deployed strategically and everything has a metric attached to it.

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Posted in Customers, Lead Nurturing, Marketing, Return On Marketing Investment | 1 Comment »

There’s No Marketing ROI In Obsessing About Gloom & Doom

Tuesday, December 9th, 2008

OK, I’ve had it. In almost every conversation I have these days, someone has to do the “woe is us” speech. Instead of “woe”, I say, WHOA.

Let’s stop talking right now about what’s wrong and focus on what we can do that’s not only right, but likely profitable.

There has never been a better time for companies to commit to building market share through intelligence-driven marketing. Taking the time to understand customers and prospects will yield sustainable growth. But, it requires action.

Engage your customers and your prospects in a digital dialogue. Invite them to share their perspective and then tailor your message to their needs. Create a “drip” stream of communications that highlight your solutions, approach or products that will enhance their efforts.

Develop a bond based on shared knowledge and commitment to delivering exceptional value. Even if they aren’t buying now, they will again sometime. And, it might as well be from you.

If you don’t have a segmented database with full customer profiles you can still engage your marketplace. There are plenty of tools available to create a robust digital dialogue. Better yet, find a marketing group eager to help you build share through on-target, systematic communication.

For every minute I hear someone focused on what’s wrong, I’m going to spend five working as hard as I can to be a valued resource and boost marketing ROI for our business partners.

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Posted in Customers, Marketing Intelligence, Return On Marketing Investment, Segmentation | 1 Comment »

Can We Learn From Obama’s and McCain’s On-Line Strategies?

Tuesday, July 1st, 2008

My guess is that by the time the November Presidential election is over we will have an excellent case study of the true power of an integrated on-line marketing strategy. Both Senators Obama and McCain are creating a digital dialogue with their supporters. (more…)

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Posted in Direct Marketing, Marketing, On-Line Marketing | No Comments »