If you are a regular reader of this blog you know that I frequently talk about the “gold mine” of information that resides in operational data. Leveraging the information can improve marketing ROI dramatically … and quickly. Another buried treasure among all that data is information that can help you detect customers at most risk for defection. (more…)
Posts Tagged ‘data’
Identifying Customers At Risk For Defection A Good First Step Toward Improving Marketing ROI.
Wednesday, July 30th, 2008Dollars are in the data.
Friday, June 6th, 2008Most companies are sitting on a gold mine. It’s their operational/transactional data. And yet most have not taken the steps necessary to leverage it to their benefit.
We recently completed a project for a customer that uncovered $110 Million in annual incremental revenue opportunity because we were able to convert their operational data into a 360 view of their customer base. By appending other data to their transactional data we developed a complete customer profile and predictive models of others who would be most likely to respond to their product offerings.
