Boost Your Marketing ROI

I had occasion recently to recommend an appliance store to a friend in need of a new refrigerator. She told me she had been shopping at all the traditional “big box” stores and lamenting that she felt like her questions were never answered adequately or that the salesperson even knew enough to provide an informed answer. She was also “miffed” by their take it or leave attitudes and pressure to buy the “extended” warranty.

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