Are you as amazed as I am that so many companies make it difficult to do business with them. Cable and wireless companies … hello? And yet when you have an encounter with a company that makes the buying experience pleasant and productive, you have to wonder why everyone doesn’t see the light. I had such a experience yesterday. (more…)
Posts Tagged ‘customer’
Making It Easier For Your Customers To Buy From You.
Friday, August 1st, 2008Better ROI Through Market Prioritization.
Thursday, June 26th, 2008Let’s face it. Everyone wants to be in the place of most potential. Market prioritization enables you to successfully do just that.
Here is the path. (more…)
One-To-One Communication Is Key To Increasing Customer Lifetime Value.
Thursday, June 12th, 2008If you understand that customers need different things at different times for different reasons, you have a good chance of realizing greater value from that customer. But that’s only half the battle. The other challenge is to recognize and acknowledge where they are within a lifetime cycle and then communicate with them appropriately.
