I read an article on the “B to B” site today announcing top trends for 2009 that included customer engagement and segmentation. Social media was also in the top three.
While I applaud marketers for recognizing the importance of both, it’s not new to me. As a direct marketer, intelligence-driven decisions are part of my DNA.
Read the entire article … it’s worth the read. Here’s a quote from Eduardo Conrado, corporate VP-global marketing and communications at Motorola Corporation. ““We will be increasing interactive, coupled with strong analytics for database marketing and better segmentation.”
It’s a good reminder that if you’re not invested in a data-driven marketing strategy, now’s the time to do so.
Your marketing ROI is dependent upon completely understanding your target and then leveraging that knowledge through imagination to produce results.
That’s not a trend. It’s a fact.
