Can you boost your marketing ROI in 2009? Sure you can. Here’s nine ideas you can put into motion today.
1. If you are like most, the 80/20 rule applies in your business. Segment you customer data and identify those producing the most revenue. Send them a personal note thanking them for their loyalty.
2. Stop marketing to the dead leads on your list. Replace them with leads that better match your best customer profile.
3. Don’t have a best customer profile? Mine your data and develop one.
4. Demand that every marketing dollar spent in 2009 will be measured.
5. Provide information to your prospects and customers that will help them impact their business.
6. Create a digital dialogue with your customers. Notice I said “dialogue.” Ask for feedback.
7. Find ways to add value to the product or service that you market.
8. Actively reengage warm leads.
9. Smile when you talk. Even if you’re on the phone. It works.
There’s no reason to believe that 2009 is going to be any easier than 2008. And, this makes it a perfect time to dedicate yourself and your team to doing everything you can to ensure dollars are deployed strategically and everything has a metric attached to it.
