I subscribe to blogs that offer practical insight and inspiration. As a rule I don’t re-blog about what I’ve read, but there’s exception to every rule. Right?
Today, Seth Godin’s blog about “Looking for Yes” was very insightful and inspirational.
Seth contrasts experiences at the post office and FedEx. It’s about the importance of looking for a “yes.” You know, those encounters where someone tells you “no”, what you want is not possible versus those where you hear, “yes”, we can get that done for you.
It made me think about the impact a “yes” can have to boost your marketing ROI. If the common denominator of a customer or prospect interaction is “yes”, it creates incredible leverage for establishing a lasting relationship.
What a mistake it is when employees think of a prospect or customer encounter as an interruption of their work. The customer is the reason for the work.
And as we persevere in this economy, I can’t think of a better way to improve business than finding a way to say, “yes.”
