Don’t make the mistake many marketers make. Don’t allow your efforts to be undermined by SOS. Shiny Object Syndrome. You know, total focus on today’s leads and lose track of yesterday’s.
 
Nothing can drive up CPC like un-nurtured leads. Sure, we all want conversion and we want it now. But, not having a lead nurturing process in place is equivalent to spending all your time with the new baby and forgetting the rest of the children. You want them all to grow up, don’t you?

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