Here are three really quick reads that you may find interesting. Let me know what you takeaway from them.
Three Of Five Adults Shop Online
A new report from The Media Audit indicates that three in five adults shop online at least once a year, while one in five shop at least once a month.
Online Reviews Second Only To Word Of Mouth In Purchasing Decisions
New data from Rubicon Consulting demonstrates the importance of online product reviews and word of mouth when deciding on what to purchase.
Most Fortune 500 Companies Have Low Internet Visibility
A new report from “Conductor,” a New York based search agency indicates that most of America’s biggest corporations have limited Internet visibility, as indicated when doing a natural search, using the keyword phrases most commonly associated with their services or products.
What did you learn from those three quick reads? Here’s my takeaway:
1. Even if you’re not selling a product online, you can build a list of interested prospects by offering to give them something for free in exchange for their information. For example, you could offer a “free report” on some aspect of your industry.
2. Ask your customer to comment on your service or product. Testimonials work!
3. If you’re a smaller company, use your size to your advantage. Claim your Internet space and slay the giant.
The opportunity to boost ROI is all around us. We just need to pay attention and act. Let me hear from you.