Posts Tagged ‘Add new tag’

Tim Russert. A One-Man Brand.

Monday, June 16th, 2008

Not only did we lose a quality human being on Friday, we lost what was undoubtedly a one-man brand.

I cannot name any other media person who single-handedly created a brand for themselves by the way they went about a multitude of tasks and responsibilities. Mr. Russert’s brand promise to all of us was: “I will always be tough, fair and describe a landscape with a common man’s view.” It takes great intellect to deliver on that promise, but he did it in a way that resonated with a wide audience.

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Tainted Tomatoes. Opportunity to Strengthen Customer Loyalty?

Wednesday, June 11th, 2008

McDonalds, other national fast food/casual dining chains, and supermarkets acted swiftly on the news that roma and red round tomatoes tainted with salmonella had entered the food chain.  This kind of response strengthens the loyalty between brands and their customers.

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