Strengthen Customer Satisfaction Through Affirmation.

For years, Cadillac’s focus was to affirm the buying decision of those who purchased one of their vehicles. Here’s an old ad that speaks about the women who drive a Cadillac.

Today’s marketers can use this old lesson to boost customers’ satisfaction with their recent purchases. A well-timed and personalized affirmation campaign featuring others who have made similar purchases offering testimonials about their experience with the product or service can be very effective.

E-mail is an efficient way to deliver these types of campaigns. And that underlines why it is so important to collect customer data. Without it, it’s difficult to perpetuate a personalized relationship between the brand and its customers.

I’d love to hear from others who have similar examples of “affirmation” campaigns.