ROI Vs. Profit. What’s More Important? It Depends.
by Craig Barnes on Wednesday, September 17th, 2008 | No Comments
I came across this short video that offers some perspective on why we need to think about ROI and profit. And while it’s important to focus on ROI, sometimes just driving the highest ROI number does not translate into profitability. The guy in this video looks a little scary, but the illustration he uses gets the point across very well.
