Launching Intelligent Campaigns.

Digitally savvy consumers are 56 percent more likely than average to own or lease a luxury vehicle … 175 percent more likely to have spent $500 or more on men’s or women’s business clothing in the last year … and 49 percent are more likely to own a second home, according to Scarborough.

It is interesting to note that these same consumers are 25 percent more likely to be “independent” voters.

Demographically, they are male, young an wealthy. Some 56 percent of them are male and 77 percent are below the age of 44.

So what’s the point of this type of information? It underlines the need for companies to have a 360 degree view of their customers. This knowledge can be leveraged into highly effective, targeted campaigns that speak appropriately, and motivate action that produces “share of wallet” increases.

Are you using information about your customers to launch intelligence-driven campaigns?