Comments on: Is Starbucks’ Discount Strategy Risky? http://boostyourmarketingroi.com/posts/is-starbucks-discount-strategy-risky/ Tools, Ideas And Trends To Turn Your Marketing Dollars Into Bottom Line Dollars Thu, 15 Dec 2011 08:37:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jaime http://boostyourmarketingroi.com/posts/is-starbucks-discount-strategy-risky/comment-page-1/#comment-32 Jaime Thu, 07 Aug 2008 19:22:53 +0000 http://boostyourmarketingroi.com/?p=51#comment-32 I believe this move to be a smart one considering that corporations (especially superpowers) need to respond to the impact the economy may be having on their customers. It's just smart and it says "we care". Starbucks has never had a big reason to offer discounts before as the majority of their customers didn't mind paying $3.50 to get a specialty coffee that they knew would have the same great taste every time- well, that and a promise of a little bit of ambiance. While I say that offering a discount is a smart one, it remains to be seen if it is effective. I mean, doesn't it seem a little bit cocky to think that your customers are going to buy from you twice in one day?! But heck, i guess you can expect anything from a true Starbuck's customer. (As long as they keep their stores close enough to walk the dog to). I believe this move to be a smart one considering that corporations (especially superpowers) need to respond to the impact the economy may be having on their customers. It’s just smart and it says “we care”. Starbucks has never had a big reason to offer discounts before as the majority of their customers didn’t mind paying $3.50 to get a specialty coffee that they knew would have the same great taste every time- well, that and a promise of a little bit of ambiance.

While I say that offering a discount is a smart one, it remains to be seen if it is effective. I mean, doesn’t it seem a little bit cocky to think that your customers are going to buy from you twice in one day?! But heck, i guess you can expect anything from a true Starbuck’s customer. (As long as they keep their stores close enough to walk the dog to).

]]>