Don’t Want To Invest In Market Data? Here’s A Free Resource.

If you need the “skinny” on detailed zip code demographic data, here’s an absolutely FREE resource. Check out: www.zipskinny.com.

The site serves up information based on the last U.S. census data. Just type in a zip code and you’ll get back general info, social and economic indicators, and how that zip compares with neighboring zips.

Everything we do is data-driven. It’s our gospel. As marketers we have a responsibility to develop strategies and tactics based on various sources of intelligence. It’s the only way to be good stewards of the resources we’re given to drive market share.

So, even if you are strapped for resources, utilize as much “free” data that you can collect to help inform your decisions.