Digital Marketing Can Boost Marketing ROI of Direct Pay Health Care Providers

My last post about our dentist resulted in another dentist following my Twitter updates.  First, I was impressed that a health care provider was using Twitter and then when I went to his Web site … I have to applaud his digital marketing acumen.

Check out his site. It is an excellent example of using multiple digital markeitng tools to boost marketing ROI. The site:

• Uses video which is a great tool for SEO
• Has two “opt-in” offers that result in list building of qualified prospects
• Features video testimonials from patients
• Targets mid-life dentistry issues
• Contains a blog with an RSS feed

As the economy struggles along it’s vital to develop a realtionship with prospects through a two-way dialogue. Those who offer direct pay medical services can learn a lot from this site. And, that goes for anyone else who is trying to maximize their marketing ROI.

Let me know what you think of this Dentist’s efforts.  He’s my marketer of the day!