I read an article on the “B to B” site today announcing top trends for 2009 that included customer engagement and segmentation. Social media was also in the top three.
While I applaud marketers for recognizing the importance of both, it’s not new to me. As a direct marketer, intelligence-driven decisions are part of my DNA.
Read the entire article … it’s worth the read. Here’s a quote from Eduardo Conrado, corporate VP-global marketing and communications at Motorola Corporation. ““We will be increasing interactive, coupled with strong analytics for database marketing and better segmentation.”
It’s a good reminder that if you’re not invested in a data-driven marketing strategy, now’s the time to do so.
Your marketing ROI is dependent upon completely understanding your target and then leveraging that knowledge through imagination to produce results.
That’s not a trend. It’s a fact.
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Tags: B to B Magazine, Customer Engagement, Customer Segmenation, Eduardo Conrado, Marketing ROI, Motorola
November 13th, 2008 at 8:59 am
Craig:
I couldn’t agree more. Thanks for sharing this article. It reminds me of how quickly we are moving into new directions for the clients we serve. What a great time to be in the advertising, marketing, PR business!
November 13th, 2008 at 2:56 pm
[...] in the third presentation I discussed engagement, refining strategy and ROI. The biggest mistake I see companies making is regarding engagement. [...]
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