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	<title>Boost Your Marketing ROI &#187; Return On Marketing Investment</title>
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	<link>http://boostyourmarketingroi.com</link>
	<description>Tools, Ideas And Trends To Turn Your Marketing Dollars Into Bottom Line Dollars</description>
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		<title>Marketing ROI Increases With An Organized Lead Capture Stragtegy.</title>
		<link>http://boostyourmarketingroi.com/posts/marketing-roi-increases-with-an-organized-lead-capture-stragtegy/</link>
		<comments>http://boostyourmarketingroi.com/posts/marketing-roi-increases-with-an-organized-lead-capture-stragtegy/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 15:43:07 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[boost your marketing roi]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Lead Capture]]></category>
		<category><![CDATA[Marketing ROI]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=131</guid>
		<description><![CDATA[I often get a quizzical look from prospects and clients when I tell them there is a difference  between &#8220;generating&#8221; leads and &#8220;capturing&#8221; leads.
What do I mean?

Companies spend money to generate leads, right? ( if you&#8217;re in retail substitute customers for the word leads)
Once generated it&#8217;s time to maximize return by capturing as much information [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Are You Saying To Your ProspectsTo Boost Marketing ROI?</title>
		<link>http://boostyourmarketingroi.com/posts/what-are-you-saying-to-your-prospectsto-boost-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/what-are-you-saying-to-your-prospectsto-boost-marketing-roi/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 18:21:43 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Email Campaigns]]></category>
		<category><![CDATA[Engineerng Services]]></category>
		<category><![CDATA[Eye Wrinkles]]></category>
		<category><![CDATA[Generate Business]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=123</guid>
		<description><![CDATA[What is the last thing you said in an ad &#8230; an email &#8230; a conversation with your prospects that actually got them excited about your business or service? If you can&#8217;t remember, it&#8217;s time to get to work.
Which of these do you think a prospect is more likely to respond to:
1. Our Services Can [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Yesterday&#8217;s Business Provides Lessons To Boost Marketing ROI</title>
		<link>http://boostyourmarketingroi.com/posts/yesterdays-business-provides-lessons-to-boost-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/yesterdays-business-provides-lessons-to-boost-marketing-roi/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 18:21:45 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital Markeing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=116</guid>
		<description><![CDATA[Have you ever wondered why so many small businesses were successful years ago? The answer is simple. They really knew their customers.
I&#8217;m reading a book about Latonia, Kentucky right now. It&#8217;s where I grew up.  A couple of chapters are devoted to stories and images of small businesses in the town and how they served [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/yesterdays-business-provides-lessons-to-boost-marketing-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Panhandler Offers A Marketing Lesson.</title>
		<link>http://boostyourmarketingroi.com/posts/panhandler-offers-a-marketing-lesson/</link>
		<comments>http://boostyourmarketingroi.com/posts/panhandler-offers-a-marketing-lesson/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 15:50:26 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Cutting Through The Clutter]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=105</guid>
		<description><![CDATA[I was in San Francisco for meetings the past few days and one of the city&#8217;s growing number of panhandler&#8217;s offered up a marketing lesson in cutting through the clutter.
As we were walking to a restaurant on the wharf we encountered no less than eight or nine individuals asking for money. Some had cups they [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/panhandler-offers-a-marketing-lesson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Marketing ROI Of &#8220;Yes&#8221;.</title>
		<link>http://boostyourmarketingroi.com/posts/the-marketing-roi-of-yes/</link>
		<comments>http://boostyourmarketingroi.com/posts/the-marketing-roi-of-yes/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 18:41:06 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Boost Marketing ROI]]></category>
		<category><![CDATA[Customer Interaction]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Yes]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=104</guid>
		<description><![CDATA[I subscribe to blogs that offer practical insight and inspiration.  As a rule I don&#8217;t re-blog about what I&#8217;ve read, but there&#8217;s exception to every rule. Right?
Today, Seth Godin&#8217;s blog about &#8220;Looking for Yes&#8221; was very insightful and inspirational.
Seth contrasts experiences at the post office and FedEx.  It&#8217;s about the importance of looking for a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Can Your Prospective Customers Find You?</title>
		<link>http://boostyourmarketingroi.com/posts/can-your-prospective-customers-find-you/</link>
		<comments>http://boostyourmarketingroi.com/posts/can-your-prospective-customers-find-you/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 19:01:14 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[On-Line Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Eye Skin Care]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Lasik Surgery]]></category>
		<category><![CDATA[Prospective Customers]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Weight Loss]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=103</guid>
		<description><![CDATA[In the high stakes, winner take all game of internet marketing, if you&#8217;re not on the first page of Google, it&#8217;s game over.
These marketers go to great lengths, using all types of tools to put themselves in that coveted first position. It&#8217;s worth about 40% of the clicks from the prospective searchers.
Let&#8217;s assume you have [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/can-your-prospective-customers-find-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s The Marketing ROI Lesson In Groundhog Day?</title>
		<link>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/</link>
		<comments>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 22:52:02 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Boost Marketing ROI]]></category>
		<category><![CDATA[Groundhog Day]]></category>
		<category><![CDATA[Intelligence-Driven marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Waterville Maine]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=100</guid>
		<description><![CDATA[So the groundhog says there will be six more weeks of winter.  But, six more weeks of winter may mean something entirely different to someone in Waterville, Maine than it does to a guy in San Diego.
And that&#8217;s the lesson on this first Monday of February.
A predictive model is not &#8220;one size fits all.&#8221;  You [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Dentist And Marketing ROI</title>
		<link>http://boostyourmarketingroi.com/posts/the-dentist-and-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/the-dentist-and-marketing-roi/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 19:42:10 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Customer Data]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=95</guid>
		<description><![CDATA[My wife was complaining last night about the dentist our two college age kids see. She was upset that the dentist&#8217;s schedule has little room and flexibility during the college holiday break schedule. The dentist happens to be a friend of ours, so I called him with a &#8220;customer relationship&#8221; suggestion.
I asked him if he [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/the-dentist-and-marketing-roi/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Stuff Your Business Stocking With Marketing ROI in 2009.</title>
		<link>http://boostyourmarketingroi.com/posts/stuff-your-business-stocking-with-marketing-roi-in-2009/</link>
		<comments>http://boostyourmarketingroi.com/posts/stuff-your-business-stocking-with-marketing-roi-in-2009/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 21:07:52 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[customer profile]]></category>
		<category><![CDATA[Digital Dialogue]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Segment Customer Data]]></category>
		<category><![CDATA[Smile]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=93</guid>
		<description><![CDATA[Can you boost your marketing ROI in 2009?  Sure you can. Here&#8217;s nine ideas you can put into motion today.
1. If you are like most, the 80/20 rule applies in your business. Segment you customer data and identify those producing the most revenue.  Send them a personal note thanking them for their loyalty.
2. [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/stuff-your-business-stocking-with-marketing-roi-in-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>There&#8217;s No Marketing ROI In Obsessing About Gloom &amp; Doom</title>
		<link>http://boostyourmarketingroi.com/posts/theres-no-marketing-roi-in-obsessing-about-gloom-doom/</link>
		<comments>http://boostyourmarketingroi.com/posts/theres-no-marketing-roi-in-obsessing-about-gloom-doom/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 22:14:50 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Boost Marketing ROI]]></category>
		<category><![CDATA[Digital Dialogue]]></category>
		<category><![CDATA[Intelligence-Driven marketing]]></category>
		<category><![CDATA[Market Share]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=92</guid>
		<description><![CDATA[OK, I&#8217;ve had it.  In almost every conversation I have these days, someone has to do the &#8220;woe is us&#8221; speech. Instead of &#8220;woe&#8221;, I say, WHOA. 
Let&#8217;s stop talking right now about what&#8217;s wrong and focus on what we can do that&#8217;s not only right, but likely profitable.
There has never been a better [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/theres-no-marketing-roi-in-obsessing-about-gloom-doom/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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