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	<title>Boost Your Marketing ROI &#187; Marketing</title>
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	<link>http://boostyourmarketingroi.com</link>
	<description>Tools, Ideas And Trends To Turn Your Marketing Dollars Into Bottom Line Dollars</description>
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		<title>Panhandler Offers A Marketing Lesson.</title>
		<link>http://boostyourmarketingroi.com/posts/panhandler-offers-a-marketing-lesson/</link>
		<comments>http://boostyourmarketingroi.com/posts/panhandler-offers-a-marketing-lesson/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 15:50:26 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Cutting Through The Clutter]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=105</guid>
		<description><![CDATA[I was in San Francisco for meetings the past few days and one of the city&#8217;s growing number of panhandler&#8217;s offered up a marketing lesson in cutting through the clutter.
As we were walking to a restaurant on the wharf we encountered no less than eight or nine individuals asking for money. Some had cups they [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/panhandler-offers-a-marketing-lesson/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Stuff Your Business Stocking With Marketing ROI in 2009.</title>
		<link>http://boostyourmarketingroi.com/posts/stuff-your-business-stocking-with-marketing-roi-in-2009/</link>
		<comments>http://boostyourmarketingroi.com/posts/stuff-your-business-stocking-with-marketing-roi-in-2009/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 21:07:52 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[customer profile]]></category>
		<category><![CDATA[Digital Dialogue]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Segment Customer Data]]></category>
		<category><![CDATA[Smile]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=93</guid>
		<description><![CDATA[Can you boost your marketing ROI in 2009?  Sure you can. Here&#8217;s nine ideas you can put into motion today.
1. If you are like most, the 80/20 rule applies in your business. Segment you customer data and identify those producing the most revenue.  Send them a personal note thanking them for their loyalty.
2. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Leading The Way, Leading The Tribe, Leading The Market.</title>
		<link>http://boostyourmarketingroi.com/posts/leading-the-way-leading-the-tribe-leading-the-market/</link>
		<comments>http://boostyourmarketingroi.com/posts/leading-the-way-leading-the-tribe-leading-the-market/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 14:49:02 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Market Leading]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[On-Line Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Tribes]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=83</guid>
		<description><![CDATA[In his new book, Tribes. We Need You to Lead Us, Seth Godin makes the point that traditional barriers to leading a movement &#8230; a market &#8230; a &#8220;tribe&#8221; have been erased because of the Internet. Geography, cost, time are all non-factors because of the Internet&#8217;s capacity to connect us with a few or vast [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/leading-the-way-leading-the-tribe-leading-the-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flu Shots and Marketing ROI.</title>
		<link>http://boostyourmarketingroi.com/posts/flu-shots-and-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/flu-shots-and-marketing-roi/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 14:32:15 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Flu Shot]]></category>
		<category><![CDATA[Increase Marketing ROI]]></category>
		<category><![CDATA[Prospects]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=81</guid>
		<description><![CDATA[When I boarded a flight late last week the last thing I thought I would do upon arrival was get a flu shot.  But that&#8217;s what happened.  As I walked down the concourse on the way to baggage claim there was a large banner that read, &#8220;Flu Shots.&#8221; 
I missed an opportunity earlier [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Any Marketing Lessons In The $700 Billion Bailout Debate?</title>
		<link>http://boostyourmarketingroi.com/posts/any-marketing-lessons-in-the-700-billion-bailout-debate/</link>
		<comments>http://boostyourmarketingroi.com/posts/any-marketing-lessons-in-the-700-billion-bailout-debate/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 14:13:58 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[$700 Billion Bailout]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=76</guid>
		<description><![CDATA[I participate in monthly peer group with other St. Louis area company presidents.  During our meeting on Tuesday we spent a lot of time talking about the financial crisis and the proposed $700 billion bailout proposal.  It occurred to me, as I listened and commented, that there was a marketing lesson in all of this.
It [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/any-marketing-lessons-in-the-700-billion-bailout-debate/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Forget That There Are Humans Behind That Data.</title>
		<link>http://boostyourmarketingroi.com/posts/dont-forget-that-there-are-humans-behind-that-data/</link>
		<comments>http://boostyourmarketingroi.com/posts/dont-forget-that-there-are-humans-behind-that-data/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 20:59:23 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Human Element]]></category>
		<category><![CDATA[Marketing ROI]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=73</guid>
		<description><![CDATA[I just returned from a client meeting where we presented the findings of a customer analysis.  If you read this blog you know that I&#8217;m a HUGE advocate for uncovering the hidden gems in transactional and operational data, and then transforming that information into actionable marketing strategies and tactics to increase marketing ROI. We uncovered [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/dont-forget-that-there-are-humans-behind-that-data/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your Process To Boost Your Marketing ROI?</title>
		<link>http://boostyourmarketingroi.com/posts/whats-your-process-to-boost-your-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/whats-your-process-to-boost-your-marketing-roi/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 20:00:22 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Barbara Weaver Smith]]></category>
		<category><![CDATA[boost your marketing roi]]></category>
		<category><![CDATA[Market Intelligence]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Whale Hunting]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=70</guid>
		<description><![CDATA[Do you have a process in place to boost your marketing ROI?  Without one, you are likely to spend time and resources inefficiently.
I believe the first step in the process is to leverage market intelligence. Without it, you can&#8217;t establish a clear path to success. 
We&#8217;re implementing the &#8220;Whale Hunting&#8221; process to ensure we are [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/whats-your-process-to-boost-your-marketing-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Service As A Profit Center.</title>
		<link>http://boostyourmarketingroi.com/posts/customer-service-as-a-profit-center/</link>
		<comments>http://boostyourmarketingroi.com/posts/customer-service-as-a-profit-center/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 15:19:48 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Retailer]]></category>
		<category><![CDATA[Profit Center]]></category>
		<category><![CDATA[Return On Investment]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=53</guid>
		<description><![CDATA[I have a peer group colleague who is the president of a dental insurance company.   Over the last five years his company has experienced triple-digit growth.  He attributes their success in large part to the high level of customer/member service they deliver to their participating dentists and insured individuals.  He and [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/customer-service-as-a-profit-center/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Starbucks&#8217; Discount Strategy Risky?</title>
		<link>http://boostyourmarketingroi.com/posts/is-starbucks-discount-strategy-risky/</link>
		<comments>http://boostyourmarketingroi.com/posts/is-starbucks-discount-strategy-risky/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 17:41:59 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Discount]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Starbuck's]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=51</guid>
		<description><![CDATA[Did you take note of Starbucks&#8217; announcement to roll-out a nationwide discount program for morning patrons to get an afternoon iced drink at half-off?  At the least you have to look at it as an interesting development for the marketer of a high value proposition.

&#8220;Discount&#8221; is a word used heavily by many. A quick [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/is-starbucks-discount-strategy-risky/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Use &#8220;Professionally Produced&#8221; Videos If You Want To Reach Adults Viewing Online Video.</title>
		<link>http://boostyourmarketingroi.com/posts/use-professionally-produced-videos-if-you-want-to-reach-adults-viewing-online-video/</link>
		<comments>http://boostyourmarketingroi.com/posts/use-professionally-produced-videos-if-you-want-to-reach-adults-viewing-online-video/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 21:01:37 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[On-Line Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet Users]]></category>
		<category><![CDATA[Marketing Efforts]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Return On Investment]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=50</guid>
		<description><![CDATA[A recent study through the Pew Internet &#038; American Life Project revealed that six out of 10 adults viewing video online prefer that those videos are produced professionally .  If you are thinking about using online video to bolster your marketing efforts, this is something you&#8217;ll want to consider to ensure that you maximize [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/use-professionally-produced-videos-if-you-want-to-reach-adults-viewing-online-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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