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	<title>Boost Your Marketing ROI &#187; Marketing Intelligence</title>
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	<link>http://boostyourmarketingroi.com</link>
	<description>Tools, Ideas And Trends To Turn Your Marketing Dollars Into Bottom Line Dollars</description>
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		<title>Where&#8217;s The Marketing ROI Lesson In Groundhog Day?</title>
		<link>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/</link>
		<comments>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 22:52:02 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Boost Marketing ROI]]></category>
		<category><![CDATA[Groundhog Day]]></category>
		<category><![CDATA[Intelligence-Driven marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Waterville Maine]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=100</guid>
		<description><![CDATA[So the groundhog says there will be six more weeks of winter.  But, six more weeks of winter may mean something entirely different to someone in Waterville, Maine than it does to a guy in San Diego.
And that&#8217;s the lesson on this first Monday of February.
A predictive model is not &#8220;one size fits all.&#8221;  You [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>There&#8217;s No Marketing ROI In Obsessing About Gloom &amp; Doom</title>
		<link>http://boostyourmarketingroi.com/posts/theres-no-marketing-roi-in-obsessing-about-gloom-doom/</link>
		<comments>http://boostyourmarketingroi.com/posts/theres-no-marketing-roi-in-obsessing-about-gloom-doom/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 22:14:50 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Boost Marketing ROI]]></category>
		<category><![CDATA[Digital Dialogue]]></category>
		<category><![CDATA[Intelligence-Driven marketing]]></category>
		<category><![CDATA[Market Share]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=92</guid>
		<description><![CDATA[OK, I&#8217;ve had it.  In almost every conversation I have these days, someone has to do the &#8220;woe is us&#8221; speech. Instead of &#8220;woe&#8221;, I say, WHOA. 
Let&#8217;s stop talking right now about what&#8217;s wrong and focus on what we can do that&#8217;s not only right, but likely profitable.
There has never been a better [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Good ROI On Your Reading Time &#8230;Three Quick Reads.</title>
		<link>http://boostyourmarketingroi.com/posts/good-roi-on-your-reading-time-three-quick-reads/</link>
		<comments>http://boostyourmarketingroi.com/posts/good-roi-on-your-reading-time-three-quick-reads/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 23:41:42 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Boost ROI]]></category>
		<category><![CDATA[Condcutor]]></category>
		<category><![CDATA[Natural Search]]></category>
		<category><![CDATA[Rubicon Consulting]]></category>
		<category><![CDATA[The Media Audit]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=91</guid>
		<description><![CDATA[Here are three really quick reads that you may find interesting.  Let me know what you takeaway from them.
Three Of Five Adults Shop Online
A new report from The Media Audit indicates that three in five adults shop online at least once a year, while one in five shop at least once a month.
Online Reviews [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Customer Engagement and Segmentation Top Trends for 2009.</title>
		<link>http://boostyourmarketingroi.com/posts/customer-engagement-and-segmentation-top-trends-for-2009/</link>
		<comments>http://boostyourmarketingroi.com/posts/customer-engagement-and-segmentation-top-trends-for-2009/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 20:54:31 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[B to B Magazine]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Segmenation]]></category>
		<category><![CDATA[Eduardo Conrado]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Motorola]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=87</guid>
		<description><![CDATA[I read an article on the &#8220;B to B&#8221; site today announcing top trends for 2009 that included customer engagement and segmentation.  Social media was also in the top three.
While I applaud marketers for recognizing the importance of both, it&#8217;s not new to me.  As a direct marketer, intelligence-driven decisions are part of [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Don&#8217;t Forget That There Are Humans Behind That Data.</title>
		<link>http://boostyourmarketingroi.com/posts/dont-forget-that-there-are-humans-behind-that-data/</link>
		<comments>http://boostyourmarketingroi.com/posts/dont-forget-that-there-are-humans-behind-that-data/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 20:59:23 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Human Element]]></category>
		<category><![CDATA[Marketing ROI]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=73</guid>
		<description><![CDATA[I just returned from a client meeting where we presented the findings of a customer analysis.  If you read this blog you know that I&#8217;m a HUGE advocate for uncovering the hidden gems in transactional and operational data, and then transforming that information into actionable marketing strategies and tactics to increase marketing ROI. We uncovered [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>What&#8217;s Your Process To Boost Your Marketing ROI?</title>
		<link>http://boostyourmarketingroi.com/posts/whats-your-process-to-boost-your-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/whats-your-process-to-boost-your-marketing-roi/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 20:00:22 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Barbara Weaver Smith]]></category>
		<category><![CDATA[boost your marketing roi]]></category>
		<category><![CDATA[Market Intelligence]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Whale Hunting]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=70</guid>
		<description><![CDATA[Do you have a process in place to boost your marketing ROI?  Without one, you are likely to spend time and resources inefficiently.
I believe the first step in the process is to leverage market intelligence. Without it, you can&#8217;t establish a clear path to success. 
We&#8217;re implementing the &#8220;Whale Hunting&#8221; process to ensure we are [...]]]></description>
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		<slash:comments>2</slash:comments>
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