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	<title>Boost Your Marketing ROI &#187; Market Leading</title>
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		<title>Nurture Leads. Increase Conversions.</title>
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		<pubDate>Thu, 19 Nov 2009 18:05:41 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Market Leading]]></category>
		<category><![CDATA[Segmentation]]></category>

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		<description><![CDATA[Do you know this old parable?  A man has a large boulder in his back yard, and every day he goes out a hits it with a sledgehammer in a effort to reduce it to ruble so that it can be removed. Each day he hits it one time. This goes on for a year. [...]]]></description>
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		<title>Leading The Way, Leading The Tribe, Leading The Market.</title>
		<link>http://boostyourmarketingroi.com/posts/leading-the-way-leading-the-tribe-leading-the-market/</link>
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		<pubDate>Sun, 02 Nov 2008 14:49:02 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Market Leading]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[On-Line Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Tribes]]></category>

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		<description><![CDATA[In his new book, Tribes. We Need You to Lead Us, Seth Godin makes the point that traditional barriers to leading a movement &#8230; a market &#8230; a &#8220;tribe&#8221; have been erased because of the Internet. Geography, cost, time are all non-factors because of the Internet&#8217;s capacity to connect us with a few or vast [...]]]></description>
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