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top5result.com

Launching Intelligent Campaigns.

Digitally savvy consumers are 56 percent more likely than average to own or lease a luxury vehicle … 175 percent more likely to have spent $500 or more on men’s or women’s business clothing in the last year … and 49 percent are more likely to own a second home, according to Scarborough. Read the rest of this entry »

Afraid to Establish Metrics and Measure Results?

Do you remember the scene in “Blazing Saddles” where Mel Brooks’ character says, “we’ve got to protect our phony-baloney jobs gentlemen”? If you know someone who is hesitant to establish metrics for their marketing initiatives and then measure the results, they could be viewed similar to that character.

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One-To-One Communication Is Key To Increasing Customer Lifetime Value.

If you understand that customers need different things at different times for different reasons, you have a good chance of realizing greater value from that customer. But that’s only half the battle. The other challenge is to recognize and acknowledge where they are within a lifetime cycle and then communicate with them appropriately.

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Tainted Tomatoes. Opportunity to Strengthen Customer Loyalty?

McDonalds, other national fast food/casual dining chains, and supermarkets acted swiftly on the news that roma and red round tomatoes tainted with salmonella had entered the food chain.  This kind of response strengthens the loyalty between brands and their customers.

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Everyone should be a direct marketer.

I’m a proponent of direct marketing.  In fact, I think everyone should be a direct marketer. And in this current economic cycle what better time than now to be vigilant about measuring the effectiveness of every marketing dollar?

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