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	<title>Boost Your Marketing ROI &#187; Digital Markeing</title>
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		<title>Yesterday&#8217;s Business Provides Lessons To Boost Marketing ROI</title>
		<link>http://boostyourmarketingroi.com/posts/yesterdays-business-provides-lessons-to-boost-marketing-roi/</link>
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		<pubDate>Wed, 08 Apr 2009 18:21:45 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital Markeing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=116</guid>
		<description><![CDATA[Have you ever wondered why so many small businesses were successful years ago? The answer is simple. They really knew their customers.
I&#8217;m reading a book about Latonia, Kentucky right now. It&#8217;s where I grew up.  A couple of chapters are devoted to stories and images of small businesses in the town and how they served [...]]]></description>
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		<title>Digital Marketing Can Boost Marketing ROI of Direct Pay Health Care Providers</title>
		<link>http://boostyourmarketingroi.com/posts/digital-marketing-can-boost-marketing-roi-of-direct-pay-health-care-providers/</link>
		<comments>http://boostyourmarketingroi.com/posts/digital-marketing-can-boost-marketing-roi-of-direct-pay-health-care-providers/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 20:41:34 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Digital Markeing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Pay Medical Services]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[My last post about our dentist resulted in another dentist following my Twitter updates.  First, I was impressed that a health care provider was using Twitter and then when I went to his Web site &#8230; I have to applaud his digital marketing acumen.
Check out his site. It is an excellent example of using multiple [...]]]></description>
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