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	<title>Boost Your Marketing ROI &#187; Segmentation</title>
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	<link>http://boostyourmarketingroi.com</link>
	<description>Tools, Ideas And Trends To Turn Your Marketing Dollars Into Bottom Line Dollars</description>
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		<title>Nurture Leads. Increase Conversions.</title>
		<link>http://boostyourmarketingroi.com/posts/nurture-leads-increase-conversions/</link>
		<comments>http://boostyourmarketingroi.com/posts/nurture-leads-increase-conversions/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:05:41 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Market Leading]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=144</guid>
		<description><![CDATA[Do you know this old parable?  A man has a large boulder in his back yard, and every day he goes out a hits it with a sledgehammer in a effort to reduce it to ruble so that it can be removed. Each day he hits it one time. This goes on for a year. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Where&#8217;s The Marketing ROI Lesson In Groundhog Day?</title>
		<link>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/</link>
		<comments>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 22:52:02 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Boost Marketing ROI]]></category>
		<category><![CDATA[Groundhog Day]]></category>
		<category><![CDATA[Intelligence-Driven marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Waterville Maine]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=100</guid>
		<description><![CDATA[So the groundhog says there will be six more weeks of winter.  But, six more weeks of winter may mean something entirely different to someone in Waterville, Maine than it does to a guy in San Diego.
And that&#8217;s the lesson on this first Monday of February.
A predictive model is not &#8220;one size fits all.&#8221;  You [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Digital Marketing Can Boost Marketing ROI of Direct Pay Health Care Providers</title>
		<link>http://boostyourmarketingroi.com/posts/digital-marketing-can-boost-marketing-roi-of-direct-pay-health-care-providers/</link>
		<comments>http://boostyourmarketingroi.com/posts/digital-marketing-can-boost-marketing-roi-of-direct-pay-health-care-providers/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 20:41:34 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Digital Markeing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Pay Medical Services]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=96</guid>
		<description><![CDATA[My last post about our dentist resulted in another dentist following my Twitter updates.  First, I was impressed that a health care provider was using Twitter and then when I went to his Web site &#8230; I have to applaud his digital marketing acumen.
Check out his site. It is an excellent example of using multiple [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/digital-marketing-can-boost-marketing-roi-of-direct-pay-health-care-providers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>There&#8217;s No Marketing ROI In Obsessing About Gloom &amp; Doom</title>
		<link>http://boostyourmarketingroi.com/posts/theres-no-marketing-roi-in-obsessing-about-gloom-doom/</link>
		<comments>http://boostyourmarketingroi.com/posts/theres-no-marketing-roi-in-obsessing-about-gloom-doom/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 22:14:50 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Boost Marketing ROI]]></category>
		<category><![CDATA[Digital Dialogue]]></category>
		<category><![CDATA[Intelligence-Driven marketing]]></category>
		<category><![CDATA[Market Share]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=92</guid>
		<description><![CDATA[OK, I&#8217;ve had it.  In almost every conversation I have these days, someone has to do the &#8220;woe is us&#8221; speech. Instead of &#8220;woe&#8221;, I say, WHOA. 
Let&#8217;s stop talking right now about what&#8217;s wrong and focus on what we can do that&#8217;s not only right, but likely profitable.
There has never been a better [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/theres-no-marketing-roi-in-obsessing-about-gloom-doom/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Customer Engagement and Segmentation Top Trends for 2009.</title>
		<link>http://boostyourmarketingroi.com/posts/customer-engagement-and-segmentation-top-trends-for-2009/</link>
		<comments>http://boostyourmarketingroi.com/posts/customer-engagement-and-segmentation-top-trends-for-2009/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 20:54:31 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[B to B Magazine]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Customer Segmenation]]></category>
		<category><![CDATA[Eduardo Conrado]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Motorola]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=87</guid>
		<description><![CDATA[I read an article on the &#8220;B to B&#8221; site today announcing top trends for 2009 that included customer engagement and segmentation.  Social media was also in the top three.
While I applaud marketers for recognizing the importance of both, it&#8217;s not new to me.  As a direct marketer, intelligence-driven decisions are part of [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/customer-engagement-and-segmentation-top-trends-for-2009/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Any Marketing Lessons In The $700 Billion Bailout Debate?</title>
		<link>http://boostyourmarketingroi.com/posts/any-marketing-lessons-in-the-700-billion-bailout-debate/</link>
		<comments>http://boostyourmarketingroi.com/posts/any-marketing-lessons-in-the-700-billion-bailout-debate/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 14:13:58 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[$700 Billion Bailout]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=76</guid>
		<description><![CDATA[I participate in monthly peer group with other St. Louis area company presidents.  During our meeting on Tuesday we spent a lot of time talking about the financial crisis and the proposed $700 billion bailout proposal.  It occurred to me, as I listened and commented, that there was a marketing lesson in all of this.
It [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/any-marketing-lessons-in-the-700-billion-bailout-debate/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Forget That There Are Humans Behind That Data.</title>
		<link>http://boostyourmarketingroi.com/posts/dont-forget-that-there-are-humans-behind-that-data/</link>
		<comments>http://boostyourmarketingroi.com/posts/dont-forget-that-there-are-humans-behind-that-data/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 20:59:23 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Human Element]]></category>
		<category><![CDATA[Marketing ROI]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=73</guid>
		<description><![CDATA[I just returned from a client meeting where we presented the findings of a customer analysis.  If you read this blog you know that I&#8217;m a HUGE advocate for uncovering the hidden gems in transactional and operational data, and then transforming that information into actionable marketing strategies and tactics to increase marketing ROI. We uncovered [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/dont-forget-that-there-are-humans-behind-that-data/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Asking Customers To Be Creative.</title>
		<link>http://boostyourmarketingroi.com/posts/asking-customers-to-be-creative/</link>
		<comments>http://boostyourmarketingroi.com/posts/asking-customers-to-be-creative/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 14:48:02 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[On-Line Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Brand Week]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=56</guid>
		<description><![CDATA[I get excited when I see what&#8217;s happening with the evolution of social media marketing. The biggest challenge remains how to monetize it and measure the marketing ROI.  Procter &#38; Gamble is taking a big step forward in that effort.
Brand Week reported that the Cincinnati-based giant is launching a campaign targeting You Tube fans [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/asking-customers-to-be-creative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Better ROI Through Market Prioritization.</title>
		<link>http://boostyourmarketingroi.com/posts/better-roi-through-market-prioritization/</link>
		<comments>http://boostyourmarketingroi.com/posts/better-roi-through-market-prioritization/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 16:40:09 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Demograhic]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Market Prioritization]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Transaction Data]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=28</guid>
		<description><![CDATA[Let&#8217;s face it. Everyone wants to be in the place of most potential.  Market prioritization enables you to successfully do just that.
Here is the path.  Tap into your customer transaction and demographic/lifestyle data, and then you can develop a segmentation profile and maps of your clientele, based on market potential.
Through this process, new [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/better-roi-through-market-prioritization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Going Green Increase Marketing ROI?</title>
		<link>http://boostyourmarketingroi.com/posts/can-going-green-increase-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/can-going-green-increase-marketing-roi/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 20:37:25 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Customer Segmentation]]></category>
		<category><![CDATA[Green Consumer]]></category>
		<category><![CDATA[Green Marketing]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=27</guid>
		<description><![CDATA[Have you noticed how many people are adding a &#8220;green reminder&#8221; to their e-mails? Here&#8217;s an example of one I receive regularly: Before printing, think ENVIRONMENTAL responsibility. While I don&#8217;t print many e-mails, it always gets my attention when I see the reminder in their signature block.
I see plenty of companies that are &#8220;green aware&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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