<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Boost Your Marketing ROI &#187; Customers</title>
	<atom:link href="http://boostyourmarketingroi.com/posts/category/customers/feed/" rel="self" type="application/rss+xml" />
	<link>http://boostyourmarketingroi.com</link>
	<description>Tools, Ideas And Trends To Turn Your Marketing Dollars Into Bottom Line Dollars</description>
	<lastBuildDate>Wed, 18 Aug 2010 22:06:44 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The Customer Experience Begins with &#8230;</title>
		<link>http://boostyourmarketingroi.com/posts/the-customer-experience-begins-with/</link>
		<comments>http://boostyourmarketingroi.com/posts/the-customer-experience-begins-with/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 22:01:58 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Customer experience]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=174</guid>
		<description><![CDATA[I was meeting with a group of other business owners earlier this week and the topic of customer experience came up. The discussion centered on how to manage it for best outcomes.
Various ideas were tossed about. Some said they charged their operations staff with the responsibility. One person said it was part of his sales [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/the-customer-experience-begins-with/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nurture Leads. Increase Conversions.</title>
		<link>http://boostyourmarketingroi.com/posts/nurture-leads-increase-conversions/</link>
		<comments>http://boostyourmarketingroi.com/posts/nurture-leads-increase-conversions/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:05:41 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Market Leading]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=144</guid>
		<description><![CDATA[Do you know this old parable?  A man has a large boulder in his back yard, and every day he goes out a hits it with a sledgehammer in a effort to reduce it to ruble so that it can be removed. Each day he hits it one time. This goes on for a year. [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/nurture-leads-increase-conversions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Are You Saying To Your ProspectsTo Boost Marketing ROI?</title>
		<link>http://boostyourmarketingroi.com/posts/what-are-you-saying-to-your-prospectsto-boost-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/what-are-you-saying-to-your-prospectsto-boost-marketing-roi/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 18:21:43 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Email Campaigns]]></category>
		<category><![CDATA[Engineerng Services]]></category>
		<category><![CDATA[Eye Wrinkles]]></category>
		<category><![CDATA[Generate Business]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=123</guid>
		<description><![CDATA[What is the last thing you said in an ad &#8230; an email &#8230; a conversation with your prospects that actually got them excited about your business or service? If you can&#8217;t remember, it&#8217;s time to get to work.
Which of these do you think a prospect is more likely to respond to:
1. Our Services Can [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/what-are-you-saying-to-your-prospectsto-boost-marketing-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketing ROI Of &#8220;Yes&#8221;.</title>
		<link>http://boostyourmarketingroi.com/posts/the-marketing-roi-of-yes/</link>
		<comments>http://boostyourmarketingroi.com/posts/the-marketing-roi-of-yes/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 18:41:06 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Boost Marketing ROI]]></category>
		<category><![CDATA[Customer Interaction]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Yes]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=104</guid>
		<description><![CDATA[I subscribe to blogs that offer practical insight and inspiration.  As a rule I don&#8217;t re-blog about what I&#8217;ve read, but there&#8217;s exception to every rule. Right?
Today, Seth Godin&#8217;s blog about &#8220;Looking for Yes&#8221; was very insightful and inspirational.
Seth contrasts experiences at the post office and FedEx.  It&#8217;s about the importance of looking for a [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/the-marketing-roi-of-yes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Your Prospective Customers Find You?</title>
		<link>http://boostyourmarketingroi.com/posts/can-your-prospective-customers-find-you/</link>
		<comments>http://boostyourmarketingroi.com/posts/can-your-prospective-customers-find-you/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 19:01:14 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[On-Line Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Eye Skin Care]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Lasik Surgery]]></category>
		<category><![CDATA[Prospective Customers]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Weight Loss]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=103</guid>
		<description><![CDATA[In the high stakes, winner take all game of internet marketing, if you&#8217;re not on the first page of Google, it&#8217;s game over.
These marketers go to great lengths, using all types of tools to put themselves in that coveted first position. It&#8217;s worth about 40% of the clicks from the prospective searchers.
Let&#8217;s assume you have [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/can-your-prospective-customers-find-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s The Marketing ROI Lesson In Groundhog Day?</title>
		<link>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/</link>
		<comments>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 22:52:02 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Boost Marketing ROI]]></category>
		<category><![CDATA[Groundhog Day]]></category>
		<category><![CDATA[Intelligence-Driven marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Waterville Maine]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=100</guid>
		<description><![CDATA[So the groundhog says there will be six more weeks of winter.  But, six more weeks of winter may mean something entirely different to someone in Waterville, Maine than it does to a guy in San Diego.
And that&#8217;s the lesson on this first Monday of February.
A predictive model is not &#8220;one size fits all.&#8221;  You [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/wheres-the-marketing-roi-lesson-in-groundhog-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Marketing Can Boost Marketing ROI of Direct Pay Health Care Providers</title>
		<link>http://boostyourmarketingroi.com/posts/digital-marketing-can-boost-marketing-roi-of-direct-pay-health-care-providers/</link>
		<comments>http://boostyourmarketingroi.com/posts/digital-marketing-can-boost-marketing-roi-of-direct-pay-health-care-providers/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 20:41:34 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Digital Markeing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Pay Medical Services]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=96</guid>
		<description><![CDATA[My last post about our dentist resulted in another dentist following my Twitter updates.  First, I was impressed that a health care provider was using Twitter and then when I went to his Web site &#8230; I have to applaud his digital marketing acumen.
Check out his site. It is an excellent example of using multiple [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/digital-marketing-can-boost-marketing-roi-of-direct-pay-health-care-providers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Dentist And Marketing ROI</title>
		<link>http://boostyourmarketingroi.com/posts/the-dentist-and-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/the-dentist-and-marketing-roi/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 19:42:10 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Customer Data]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=95</guid>
		<description><![CDATA[My wife was complaining last night about the dentist our two college age kids see. She was upset that the dentist&#8217;s schedule has little room and flexibility during the college holiday break schedule. The dentist happens to be a friend of ours, so I called him with a &#8220;customer relationship&#8221; suggestion.
I asked him if he [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/the-dentist-and-marketing-roi/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>No More Free Beer?</title>
		<link>http://boostyourmarketingroi.com/posts/no-more-free-beer/</link>
		<comments>http://boostyourmarketingroi.com/posts/no-more-free-beer/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 22:47:53 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Busch Entertainment Corporation]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[Free Beer]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=94</guid>
		<description><![CDATA[This just in &#8230; no more free beer at Busch theme parks. Just read this in a news post. It made me think about customer expectations.
As we launch a new year of engaging customers ask yourself what expectations your customers have about their interactions with you.
I have no idea whether or not those coming to [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/no-more-free-beer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stuff Your Business Stocking With Marketing ROI in 2009.</title>
		<link>http://boostyourmarketingroi.com/posts/stuff-your-business-stocking-with-marketing-roi-in-2009/</link>
		<comments>http://boostyourmarketingroi.com/posts/stuff-your-business-stocking-with-marketing-roi-in-2009/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 21:07:52 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[customer profile]]></category>
		<category><![CDATA[Digital Dialogue]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Segment Customer Data]]></category>
		<category><![CDATA[Smile]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=93</guid>
		<description><![CDATA[Can you boost your marketing ROI in 2009?  Sure you can. Here&#8217;s nine ideas you can put into motion today.
1. If you are like most, the 80/20 rule applies in your business. Segment you customer data and identify those producing the most revenue.  Send them a personal note thanking them for their loyalty.
2. [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/stuff-your-business-stocking-with-marketing-roi-in-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

