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Would Your Customers March To Save Your Business?

By Craig Barnes on Wednesday, June 18th, 2008 | 1 Comment

There is a grass root movement underway by thousands who want to thwart Belgian-based InBev ’s takeover bid for Anheuser-Busch Companies. Part of that movement was manifest in a march this past Sunday in St. Louis. Read the rest of this entry »

Afraid to Establish Metrics and Measure Results?

By Craig Barnes on Tuesday, June 17th, 2008 | No Comments

Do you remember the scene in “Blazing Saddles” where Mel Brooks’ character says, “we’ve got to protect our phony-baloney jobs gentlemen”? If you know someone who is hesitant to establish metrics for their marketing initiatives and then measure the results, they could be viewed similar to that character.

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In-Flight Beverage Purchase Program? Nickel and Diming a Brand.

By Craig Barnes on Friday, June 13th, 2008 | No Comments

It’s always been a solid strategy to take a process or service and give it a name or identity … brand it. It implies value to the customer. In US Air’s announcement yesterday that they were introducing new “fee” initiatives to help off-set dramatically rising fuel costs, they managed to do the reverse.

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