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	<title>Boost Your Marketing ROI &#187; Brand</title>
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	<link>http://boostyourmarketingroi.com</link>
	<description>Tools, Ideas And Trends To Turn Your Marketing Dollars Into Bottom Line Dollars</description>
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		<title>Nurture Leads. Increase Conversions.</title>
		<link>http://boostyourmarketingroi.com/posts/nurture-leads-increase-conversions/</link>
		<comments>http://boostyourmarketingroi.com/posts/nurture-leads-increase-conversions/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:05:41 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Market Leading]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=144</guid>
		<description><![CDATA[Do you know this old parable?  A man has a large boulder in his back yard, and every day he goes out a hits it with a sledgehammer in a effort to reduce it to ruble so that it can be removed. Each day he hits it one time. This goes on for a year. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yesterday&#8217;s Business Provides Lessons To Boost Marketing ROI</title>
		<link>http://boostyourmarketingroi.com/posts/yesterdays-business-provides-lessons-to-boost-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/yesterdays-business-provides-lessons-to-boost-marketing-roi/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 18:21:45 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital Markeing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=116</guid>
		<description><![CDATA[Have you ever wondered why so many small businesses were successful years ago? The answer is simple. They really knew their customers.
I&#8217;m reading a book about Latonia, Kentucky right now. It&#8217;s where I grew up.  A couple of chapters are devoted to stories and images of small businesses in the town and how they served [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Leading The Way, Leading The Tribe, Leading The Market.</title>
		<link>http://boostyourmarketingroi.com/posts/leading-the-way-leading-the-tribe-leading-the-market/</link>
		<comments>http://boostyourmarketingroi.com/posts/leading-the-way-leading-the-tribe-leading-the-market/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 14:49:02 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Market Leading]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[On-Line Marketing]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Tribes]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=83</guid>
		<description><![CDATA[In his new book, Tribes. We Need You to Lead Us, Seth Godin makes the point that traditional barriers to leading a movement &#8230; a market &#8230; a &#8220;tribe&#8221; have been erased because of the Internet. Geography, cost, time are all non-factors because of the Internet&#8217;s capacity to connect us with a few or vast [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Asking Customers To Be Creative.</title>
		<link>http://boostyourmarketingroi.com/posts/asking-customers-to-be-creative/</link>
		<comments>http://boostyourmarketingroi.com/posts/asking-customers-to-be-creative/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 14:48:02 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[On-Line Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Brand Week]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=56</guid>
		<description><![CDATA[I get excited when I see what&#8217;s happening with the evolution of social media marketing. The biggest challenge remains how to monetize it and measure the marketing ROI.  Procter &#38; Gamble is taking a big step forward in that effort.
Brand Week reported that the Cincinnati-based giant is launching a campaign targeting You Tube fans [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Starbucks&#8217; Discount Strategy Risky?</title>
		<link>http://boostyourmarketingroi.com/posts/is-starbucks-discount-strategy-risky/</link>
		<comments>http://boostyourmarketingroi.com/posts/is-starbucks-discount-strategy-risky/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 17:41:59 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Discount]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Starbuck's]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=51</guid>
		<description><![CDATA[Did you take note of Starbucks&#8217; announcement to roll-out a nationwide discount program for morning patrons to get an afternoon iced drink at half-off?  At the least you have to look at it as an interesting development for the marketer of a high value proposition.

&#8220;Discount&#8221; is a word used heavily by many. A quick [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Strengthen Customer Satisfaction Through Affirmation.</title>
		<link>http://boostyourmarketingroi.com/posts/strengthen-customer-satisfaction-through-affirmation/</link>
		<comments>http://boostyourmarketingroi.com/posts/strengthen-customer-satisfaction-through-affirmation/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 15:29:46 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Affirmation Campaigns]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Customer Data]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=41</guid>
		<description><![CDATA[For years, Cadillac&#8217;s focus was to affirm the buying decision of those who purchased one of their vehicles. Here&#8217;s an old ad that speaks about the women who drive a Cadillac. 

Today&#8217;s marketers can use this old lesson to boost customers&#8217; satisfaction with their recent purchases.  A well-timed and personalized affirmation campaign featuring others [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/strengthen-customer-satisfaction-through-affirmation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing ROI Disappears When Employees Don&#8217;t Deliver.</title>
		<link>http://boostyourmarketingroi.com/posts/marketing-roi-disappears-when-employees-dont-deliver/</link>
		<comments>http://boostyourmarketingroi.com/posts/marketing-roi-disappears-when-employees-dont-deliver/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 17:47:03 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=39</guid>
		<description><![CDATA[I&#8217;m standing in line with a cart full of groceries while on vacation last week at a beach community in North Carolina.  Like most who rent a house for a week or two, soon after arrival you venture to the local supermarket to stock the larder with a carload of groceries. Of course, you [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/marketing-roi-disappears-when-employees-dont-deliver/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can Going Green Increase Marketing ROI?</title>
		<link>http://boostyourmarketingroi.com/posts/can-going-green-increase-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/can-going-green-increase-marketing-roi/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 20:37:25 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Customer Segmentation]]></category>
		<category><![CDATA[Green Consumer]]></category>
		<category><![CDATA[Green Marketing]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=27</guid>
		<description><![CDATA[Have you noticed how many people are adding a &#8220;green reminder&#8221; to their e-mails? Here&#8217;s an example of one I receive regularly: Before printing, think ENVIRONMENTAL responsibility. While I don&#8217;t print many e-mails, it always gets my attention when I see the reminder in their signature block.
I see plenty of companies that are &#8220;green aware&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If Your Messsage Is About You, Change It.</title>
		<link>http://boostyourmarketingroi.com/posts/if-your-messsage-is-about-you-change-it/</link>
		<comments>http://boostyourmarketingroi.com/posts/if-your-messsage-is-about-you-change-it/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 18:27:31 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[Mick Jagger]]></category>
		<category><![CDATA[Relevant]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=26</guid>
		<description><![CDATA[It&#8217;s been almost 45 years since Mick Jagger lamented, &#8220;I Can&#8217;t Get No Satisfaction&#8221; and sang, When I&#8217;m drivin&#8217; in my car and some man comes on the radio he&#8217;s telling me more and more about some useless information supposed to fire my imagination. That&#8217;s still the problem with many of today&#8217;s marketing approaches.
It&#8217;s too [...]]]></description>
		<wfw:commentRss>http://boostyourmarketingroi.com/posts/if-your-messsage-is-about-you-change-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good Customer Experience. Good Profits.</title>
		<link>http://boostyourmarketingroi.com/posts/good-customer-experience-good-profits/</link>
		<comments>http://boostyourmarketingroi.com/posts/good-customer-experience-good-profits/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 14:39:23 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Fred Reicheld]]></category>
		<category><![CDATA[new promoter score]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[The Ultimate Question]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=24</guid>
		<description><![CDATA[In Fred Reichheld&#8217;s book, &#8220;The Ultimate Question&#8221;, he outlines why companies need to achieve good profits.  Not just profits, but profits based on positive customer experiences.
He and his colleagues at Bain developed the &#8220;net promoter&#8221; formula that measures not only loyalty, but whether a customer is likely to refer to you a friend.
Sounds elementary, [...]]]></description>
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		<slash:comments>0</slash:comments>
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