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	<title>Boost Your Marketing ROI &#187; Brand Loyalty</title>
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		<title>Can Going Green Increase Marketing ROI?</title>
		<link>http://boostyourmarketingroi.com/posts/can-going-green-increase-marketing-roi/</link>
		<comments>http://boostyourmarketingroi.com/posts/can-going-green-increase-marketing-roi/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 20:37:25 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Return On Marketing Investment]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Customer Segmentation]]></category>
		<category><![CDATA[Green Consumer]]></category>
		<category><![CDATA[Green Marketing]]></category>

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		<description><![CDATA[Have you noticed how many people are adding a &#8220;green reminder&#8221; to their e-mails? Here&#8217;s an example of one I receive regularly: Before printing, think ENVIRONMENTAL responsibility. While I don&#8217;t print many e-mails, it always gets my attention when I see the reminder in their signature block.
I see plenty of companies that are &#8220;green aware&#8221; [...]]]></description>
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		<title>If Your Messsage Is About You, Change It.</title>
		<link>http://boostyourmarketingroi.com/posts/if-your-messsage-is-about-you-change-it/</link>
		<comments>http://boostyourmarketingroi.com/posts/if-your-messsage-is-about-you-change-it/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 18:27:31 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[Mick Jagger]]></category>
		<category><![CDATA[Relevant]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=26</guid>
		<description><![CDATA[It&#8217;s been almost 45 years since Mick Jagger lamented, &#8220;I Can&#8217;t Get No Satisfaction&#8221; and sang, When I&#8217;m drivin&#8217; in my car and some man comes on the radio he&#8217;s telling me more and more about some useless information supposed to fire my imagination. That&#8217;s still the problem with many of today&#8217;s marketing approaches.
It&#8217;s too [...]]]></description>
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		<title>Good Customer Experience. Good Profits.</title>
		<link>http://boostyourmarketingroi.com/posts/good-customer-experience-good-profits/</link>
		<comments>http://boostyourmarketingroi.com/posts/good-customer-experience-good-profits/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 14:39:23 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Fred Reicheld]]></category>
		<category><![CDATA[new promoter score]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[The Ultimate Question]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=24</guid>
		<description><![CDATA[In Fred Reichheld&#8217;s book, &#8220;The Ultimate Question&#8221;, he outlines why companies need to achieve good profits.  Not just profits, but profits based on positive customer experiences.
He and his colleagues at Bain developed the &#8220;net promoter&#8221; formula that measures not only loyalty, but whether a customer is likely to refer to you a friend.
Sounds elementary, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Would Your Customers March To Save Your Business?</title>
		<link>http://boostyourmarketingroi.com/posts/would-your-customers-march-to-save-your-business/</link>
		<comments>http://boostyourmarketingroi.com/posts/would-your-customers-march-to-save-your-business/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 15:03:12 +0000</pubDate>
		<dc:creator>Craig Barnes</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Anhesuer-Busch]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[InBev]]></category>

		<guid isPermaLink="false">http://boostyourmarketingroi.com/?p=21</guid>
		<description><![CDATA[There is a grass root movement underway by thousands who want to thwart Belgian-based InBev &#8217;s takeover bid for Anheuser-Busch Companies.  Part of that movement was manifest in a march this past Sunday in St. Louis.
A large crowd gathered at a local establishment and marched several blocks to nearby Busch Stadium prior to the [...]]]></description>
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