By
Craig Barnes on Wednesday, June 25th, 2008 |
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Have you noticed how many people are adding a “green reminder” to their e-mails? Here’s an example of one I receive regularly: Before printing, think ENVIRONMENTAL responsibility. While I don’t print many e-mails, it always gets my attention when I see the reminder in their signature block.
I see plenty of companies that are “green aware” in their marketing efforts. The question is whether it resonates with their target. Read the rest of this entry »
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Craig Barnes on Tuesday, June 24th, 2008 |
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It’s been almost 45 years since Mick Jagger lamented, “I Can’t Get No Satisfaction” and sang, When I’m drivin’ in my car and some man comes on the radio he’s telling me more and more about some useless information supposed to fire my imagination. That’s still the problem with many of today’s marketing approaches. Read the rest of this entry »
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Craig Barnes on Monday, June 23rd, 2008 |
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In Fred Reichheld’s book, “The Ultimate Question”, he outlines why companies need to achieve good profits. Not just profits, but profits based on positive customer experiences. Read the rest of this entry »
By
Craig Barnes on Wednesday, June 18th, 2008 |
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There is a grass root movement underway by thousands who want to thwart Belgian-based InBev ’s takeover bid for Anheuser-Busch Companies. Part of that movement was manifest in a march this past Sunday in St. Louis. Read the rest of this entry »
