Can Your Prospective Customers Find You?
In the high stakes, winner take all game of internet marketing, if you’re not on the first page of Google, it’s game over.
These marketers go to great lengths, using all types of tools to put themselves in that coveted first position. It’s worth about 40% of the clicks from the prospective searchers.
Let’s assume you have a brick and mortar business. Can you imagine if 40% of the traffic driving past your store were to stop and come in. What would that mean to your business?
You want your prospective customers to find you, right? Why not take the time and resources to ensure that they can do so. Managing your Web site’s effectiveness is an excellent objective if you want to boost your marketing ROI.
Search engine optimization is certainly the first step. But there are many more legitimate tools you can and should use to get your site on Google’s first page. Google makes it easy to follow their guidelines.
Even if you are in a crowded space like weight loss or eye skin care or lasik surgery, you can separate yourself from the competition and make it easy for your prospective customers to find you.
Craig, Interesting post.
It’s important to note that just being on the first page isn’t necessarily enough, because buying a sponsored link can do that. I read a statistic that 85% of surfers ignore “sponsored links” because they know they’re ad-supported. There’s a theory of search-result surfing called the “golden triangle” that shows the top organic results on a page are clicked first, far and above the kind of clicks lower-ranked and ad-supported links receive.
This only underscores the importance of SEO and other methods to boost search results.
It takes time, and doesn’t happen overnight, but as you’ve said doing it right is as important as properly building your site in the first place.
This is just what I was looking for. Thanks a million. Also, if anyone is interested, I recommend trying TriSlim to lose weight. It’s working great for me.