What is the last thing you said in an ad … an email … a conversation with your prospects that actually got them excited about your business or service? If you can’t remember, it’s time to get to work.
Which of these do you think a prospect is more likely to respond to:
1. Our Services Can Save You Money.
2. Every New Customer Saves At Least 35% When They Use Our Service
Obvious, isn’t it?
Think about it … If you’re spending money to generate business, the surest way to boost your marketing ROI is to make certain that what you say, and how you say it is compelling and offers the prospect every reason to make you their preferred choice. It does not matter if you’re selling software, solutions to combat eye wrinkles, engineering services … the same applies.
I know it sounds simple, but simple is often overlooked.
As I read the book I was reminded by the way my grandparents nurtured their customers. They would (mostly my grandmother) would send handwritten notes to those who made purchases thanking them for their patronage. They also sent birthday and anniversary greetings. If they saw an engagement announcement in the paper they would cut it out, laminate and mail it to the bride’s family with a congratulatory note. Railroaders needed to have their watches regulated (I guess at some point trains ran on time) and they would mail reminders so that the engineers and yardmen would all be in sync.