Archive for February, 2009

Can Your Prospective Customers Find You?

Thursday, February 19th, 2009

In the high stakes, winner take all game of internet marketing, if you’re not on the first page of Google, it’s game over.

These marketers go to great lengths, using all types of tools to put themselves in that coveted first position. It’s worth about 40% of the clicks from the prospective searchers.

Let’s assume you have a brick and mortar business. Can you imagine if 40% of the traffic driving past your store were to stop and come in.  What would that mean to your business?

You want your prospective customers to find you, right?  Why not take the time and resources to ensure that they can do so. Managing your Web site’s effectiveness is an excellent objective if you want to boost your marketing ROI.

Search engine optimization is certainly the first step. But there are many more legitimate tools you can and should use to get your site on Google’s first page. Google makes it easy to follow their guidelines.

Even if you are in a crowded space like weight loss or eye skin care or lasik surgery, you can separate yourself from the competition and make it easy for your prospective customers to find you.

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Posted in Customers, On-Line Marketing, Return On Marketing Investment | 2 Comments »

Where’s The Marketing ROI Lesson In Groundhog Day?

Monday, February 2nd, 2009

So the groundhog says there will be six more weeks of winter.  But, six more weeks of winter may mean something entirely different to someone in Waterville, Maine than it does to a guy in San Diego.

And that’s the lesson on this first Monday of February.

A predictive model is not “one size fits all.”  You have to understand your audience.

To the person in Maine who has been buried under five feet of snow since November, winter won’t be anywhere near over in six weeks.  In San Diego, it will probably be just another 74 degree day accented by a nice soft breeze.

Beware of marketing using broad assumptions. Segmenting your customers and prospects into specific categories and then applying that understanding to your marketing efforts will boost marketing ROI.

And, today’s economic reality mandates that companies get maximum return out of every marketing dollar.

Now’s the time to market aggressively with a intelligence-driven campaigns that resonate appropriately with the target.

Remember, you have to power to create your own marketing forecast!

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Posted in Customers, Marketing Intelligence, Return On Marketing Investment, Segmentation | No Comments »