Archive for June, 2008

Back To The Basics.

Monday, June 30th, 2008

It’s always good to stop and reflect on what it is we’re all trying to achieve through our marketing efforts. Often is easy to become so entrenched in the effort that we lose our way and neglect the basics. Have you been exposed to the four steps of selling? (more…)

The Power of Viral Marketing.

Friday, June 27th, 2008

This entitled video, “Ball Girl“, is an excellent example of viral marketing. By sharing it in this post I am a participant in the intended process.

I was sent this by someone earlier today. I then sent it to ten friends and colleagues. Someone I forwarded it to sent me back the reply he received with a news story embedded about the video being a staged event.

The news story revealed it is a viral video from Gatorade. Look closely at the end of the video for the product. So far there have been about 350,000 page views on YouTube.

Because I am stickler for marketing ROI, I am now searching for information about its performance against anticipated impact.

Better ROI Through Market Prioritization.

Thursday, June 26th, 2008

Let’s face it. Everyone wants to be in the place of most potential. Market prioritization enables you to successfully do just that.

Here is the path. (more…)

Can Going Green Increase Marketing ROI?

Wednesday, June 25th, 2008

Have you noticed how many people are adding a “green reminder” to their e-mails? Here’s an example of one I receive regularly: Before printing, think ENVIRONMENTAL responsibility. While I don’t print many e-mails, it always gets my attention when I see the reminder in their signature block.

I see plenty of companies that are “green aware” in their marketing efforts. The question is whether it resonates with their target. (more…)

If Your Messsage Is About You, Change It.

Tuesday, June 24th, 2008

It’s been almost 45 years since Mick Jagger lamented, “I Can’t Get No Satisfaction” and sang, When I’m drivin’ in my car and some man comes on the radio he’s telling me more and more about some useless information supposed to fire my imagination. That’s still the problem with many of today’s marketing approaches. (more…)

Good Customer Experience. Good Profits.

Monday, June 23rd, 2008

In Fred Reichheld’s book, “The Ultimate Question”, he outlines why companies need to achieve good profits. Not just profits, but profits based on positive customer experiences. (more…)

Where’s Your Customer Information?

Friday, June 20th, 2008

Many companies have disparate databases making it almost impossible to fully understand customer behaviors, value, etc. These legacy systems were brought on-line at varying points as operational enhancements. Most often, forethought was absent regarding how this information could be leveraged to grow the enterprise. (more…)

Launching Intelligent Campaigns.

Thursday, June 19th, 2008

Digitally savvy consumers are 56 percent more likely than average to own or lease a luxury vehicle … 175 percent more likely to have spent $500 or more on men’s or women’s business clothing in the last year … and 49 percent are more likely to own a second home, according to Scarborough. (more…)

Would Your Customers March To Save Your Business?

Wednesday, June 18th, 2008

There is a grass root movement underway by thousands who want to thwart Belgian-based InBev ’s takeover bid for Anheuser-Busch Companies. Part of that movement was manifest in a march this past Sunday in St. Louis. (more…)

Afraid to Establish Metrics and Measure Results?

Tuesday, June 17th, 2008

Do you remember the scene in “Blazing Saddles” where Mel Brooks’ character says, “we’ve got to protect our phony-baloney jobs gentlemen”? If you know someone who is hesitant to establish metrics for their marketing initiatives and then measure the results, they could be viewed similar to that character.

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