It’s always good to stop and reflect on what it is we’re all trying to achieve through our marketing efforts. Often is easy to become so entrenched in the effort that we lose our way and neglect the basics. Have you been exposed to the four steps of selling? (more…)
Archive for June, 2008
Back To The Basics.
Monday, June 30th, 2008Better ROI Through Market Prioritization.
Thursday, June 26th, 2008Let’s face it. Everyone wants to be in the place of most potential. Market prioritization enables you to successfully do just that.
Here is the path. (more…)
Can Going Green Increase Marketing ROI?
Wednesday, June 25th, 2008Have you noticed how many people are adding a “green reminder” to their e-mails? Here’s an example of one I receive regularly: Before printing, think ENVIRONMENTAL responsibility. While I don’t print many e-mails, it always gets my attention when I see the reminder in their signature block.
I see plenty of companies that are “green aware” in their marketing efforts. The question is whether it resonates with their target. (more…)
Good Customer Experience. Good Profits.
Monday, June 23rd, 2008In Fred Reichheld’s book, “The Ultimate Question”, he outlines why companies need to achieve good profits. Not just profits, but profits based on positive customer experiences. (more…)
Where’s Your Customer Information?
Friday, June 20th, 2008Many companies have disparate databases making it almost impossible to fully understand customer behaviors, value, etc. These legacy systems were brought on-line at varying points as operational enhancements. Most often, forethought was absent regarding how this information could be leveraged to grow the enterprise. (more…)
Launching Intelligent Campaigns.
Thursday, June 19th, 2008Digitally savvy consumers are 56 percent more likely than average to own or lease a luxury vehicle … 175 percent more likely to have spent $500 or more on men’s or women’s business clothing in the last year … and 49 percent are more likely to own a second home, according to Scarborough. (more…)
Would Your Customers March To Save Your Business?
Wednesday, June 18th, 2008There is a grass root movement underway by thousands who want to thwart Belgian-based InBev ’s takeover bid for Anheuser-Busch Companies. Part of that movement was manifest in a march this past Sunday in St. Louis. (more…)
Afraid to Establish Metrics and Measure Results?
Tuesday, June 17th, 2008Do you remember the scene in “Blazing Saddles” where Mel Brooks’ character says, “we’ve got to protect our phony-baloney jobs gentlemen”? If you know someone who is hesitant to establish metrics for their marketing initiatives and then measure the results, they could be viewed similar to that character.
